That's not real bad, but a little warm. If you don't have an intercooler, that will help a bunch. I sometimes get that warm bombing down the highway with 4 adults and the AC blasting, but turning that off for 30-60 seconds brings it right back down. Takes quite a while to heat soak back up. Could be your hotter tune though.
I run Zerex brand in just about everything. I kind of hot tuned my boat and temps were up, added a coolant surfactant which lowers surface tension and there was a visible difference. Changing the coolant every so often is never a bad idea (which I DEFINATELY need to do), but you could get a little bottle of that surfactant additive and see what happens as a cheap test. If temps drop a little, definitely change coolant or at least measure the mix. If there is no change, then you are not dissipating heat fast enough for one reason or another.
If I had to guess your coolant is fine, it's just all the bolt ons are generating enough heat that the radiator is at max capacity for what it can shed. Both my 82 Dodge Rampages have a larger radiator than Roxor. lol