The 'jeep' term predates the Jeep brand name. Broncos and Blazers and Scouts and Cruisers were all called 'jeeps' at some point or another. Calling a Roxor a 'jeep' is not a bad thing. I like Jeeps, just not new ones, or those without a pair of solid axles. I doubt I'll ever buy one without at least one set of leaf springs again.